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British organics booming

Figures from the IGD, the grocery think-tank, predict that the value of retailers’ premium private labels will almost double during the next four years, to a shade under £9bn. A separate report from Datamonitor, the research group, today predicts that retail sales of speciality foods and drinks will hit £4.2bn by 2011, up from £3.6bn last year.

Matthew Adams, Datamonitor’s consumer markets analyst, said: “One of the key ways in which consumers are trying to eat more healthily is by purchasing organic variants of products, rather than standard versions.” IGD predicts the strongest growth in the premium sector, which makes up about 10 per cent of the food and grocery market, will come from organic and Fairtrade ranges.

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