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Rainbow Grocery

aloe leaves at Rainbow Grocery

If you love shopping for organic food, you would completely adore Rainbow Grocery in San Francisco. Established in 1975 by members of a local ashram, the store has since grown to become one of California’s most beloved whole food shops. It still has the feeling of being run by a community… the workers there are relaxed and happy in a very San Francisco way. There’s no obvious marketing directives, no slick presentation devices or fancy lighting. Instead, Rainbow has the feeling of a good, honest, old fashioned, hippy health food shop, but with one major difference. It’s absolutely gigantic.

The selection of organic foods on sale here is second to none. Big vats of chickpea miso, raw sauerkraut, raw almond butter and shelled hemp seeds. A whole aisle of incredible cheeses, including fare from local small-scale producers such as Humbodlt Fog. The most extraordinary fresh produce section carrying fresh plump aloe vera leaves, muddy burdock roots, pale white daikon radishes and deep green winter kale. And lots and lots of fairly traded organic chocolate.


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