Peet’s Coffee and Tea is a chain of coffee shops that’s not unlike Starbucks, but is smaller, more gourmet, and was founded first. The original Peet’s was a cafe in Berkeley, California, a town that’s America’s hothouse of progressive ideas and all things artistic. The original Peet’s was a place that employed a chappy who thought it would be a great idea to roll out more Peet’s across the globe. When this idea wasn’t greeted with significant amounts of enthusiasm, he left and set up his own company – Starbucks.
Peet’s then got to see Starbucks go forth and multiply while they sat around in Berkeley, drinking much nicer coffee, a lot of which is also fairtrade and organic. Then one day, it was all getting to be a bit much, and so they said to themselves, let’s do something similar, but better.
And so it is that Peet’s have begun their spread throughout California, fueled by lots of fairtade and organic teas and coffees, plus a smattering of very nice Scharffen-Berger chocolate.
Unbeknown to Peet’s, my friend Chrisray Collins (pictured) has invented a new piping hot organic beverage based on their organic coffee. Chrisray insists that his new Peppermint Coffee needs to become a staple offering of all coffee houses around the world. His secret recipe – buy a fairly traded organic coffee, then add an organic peppermint herbal tea bag. (Note the little herbal tea bag tag hanging out the cup). Et voila! Mornings have never been so perky.
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