Planet Organic is set to compete with Fresh & Wild for the UK’s organic retail crown. Fresh & Wild was bought up by US giant Whole Foods Market a couple of years ago. Now a trio of British investors have got behind Rennee and Brian Elliott, founders of the original UK organic food retail chain Planet Organic. The investors are David Krantz, Alan Smith and Colin Fenn.
David Krantz is the guy behind Racing Green and Blazer, and also helped develop the leading global beauty chain Space.NK
When asked to differentiate between Planet Organic’s approach and Whole Foods Market, Mr Krantz said:
“They seem to prefer big stores and I like small ones.” He added that sourcing organic fresh produce was “more of a problem for the large players than the small ones.”
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