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Brits want less packaging

75% of British consumers say products have too much packaging and that they feel bombarded by the volume of wrapping and protective material, according to an online survey out today. The survey was carried out by Ipsos MORI among 1,000 adults per country aged 16-64. Packaging has increased by 12% between 1999 and 2005, and accounts for one-third of an average household’s total waste.

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