It was a pleasure to see my friend Greg Dicum on Saturday. A resident of San Francisco, Greg had traveled the 350 miles to Los Angeles to attend the Speciality Coffee Association of America’s 19th annual conference in nearby Long Beach.
As author of ‘The Coffee Book: Anatomy of an Industry from Crop to the Last Drop,’ you can imagine just how well he was received at this event. Like a rock star emerging from a stadium after a show, Greg appeared at my friend Richard’s house, triumphant and beat, contented, excited and undeniably slight