If you love shopping for organic food, you would completely adore Rainbow Grocery in San Francisco. Established in 1975 by members of a local ashram, the store has since grown to become one of California’s most beloved whole food shops. It still has the feeling of being run by a community… the workers there are relaxed and happy in a very San Francisco way. There’s no obvious marketing directives, no slick presentation devices or fancy lighting. Instead, Rainbow has the feeling of a good, honest, old fashioned, hippy health food s